![Birkenstock Store Sign in Cologne, Germany. Editorial Stock Image - Image of cultural, retail: 201200134 Birkenstock Store Sign in Cologne, Germany. Editorial Stock Image - Image of cultural, retail: 201200134](https://thumbs.dreamstime.com/b/iconic-sandal-manufacturer-birkenstock-sign-above-entrance-to-one-their-retail-outlets-one-located-downtown-koln-201200134.jpg)
Birkenstock Store Sign in Cologne, Germany. Editorial Stock Image - Image of cultural, retail: 201200134
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![How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/08/10/202d26d7-80ff-4396-bcee-15b53fd5a28e_e0f378a0.jpg?itok=7lsbCUkn&v=1691660506)