![List vs. Ask: Comparing Steel Rolex Prices at Retail to Prices on the Secondary Market | WatchTime - USA's No.1 Watch Magazine List vs. Ask: Comparing Steel Rolex Prices at Retail to Prices on the Secondary Market | WatchTime - USA's No.1 Watch Magazine](https://www.watchtime.com/wp-content/uploads/2020/12/Rolex_GMT-Master_II_Batman_FI-1100FI.jpg)
List vs. Ask: Comparing Steel Rolex Prices at Retail to Prices on the Secondary Market | WatchTime - USA's No.1 Watch Magazine
How much does it actually cost Rolex to make a watch, i.e., aside from the stones and precious metals themselves, what is the manufacturing cost and what is the profit margin? -
![At Auction: Men's wrist watch brand Rolex, model Oyster Perpetual Date with blue dial and diamonds, yellow gold/stainless steel, numbered 5010029, ref 1603 Superlative Chronometer-Officially certified, stainless steel/gold At Auction: Men's wrist watch brand Rolex, model Oyster Perpetual Date with blue dial and diamonds, yellow gold/stainless steel, numbered 5010029, ref 1603 Superlative Chronometer-Officially certified, stainless steel/gold](https://image.invaluable.com/housePhotos/aucpartners/00/762400/H3493-L358272287_original.jpg)