![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-10-Combining-Jordan-and-PSG-for-core-product-complementarity.-Source-psg.fr-left-Nike-iPhone-app-right-accessed-1-Jan.-2022-.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?fit=2228%2C781&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![JORDAN x PSG Wmns Air Jordan 6 Retro Low "Iron Grey" | DZ4133-008 | light bone/magma orange/grey whit at solebox | MBCY JORDAN x PSG Wmns Air Jordan 6 Retro Low "Iron Grey" | DZ4133-008 | light bone/magma orange/grey whit at solebox | MBCY](https://www.solebox.com/dw/image/v2/BDCB_PRD/on/demandware.static/-/Sites-solebox-master-de/default/dw3916704f/2227748_PS.jpg?sw=450&sh=450&sm=fit&sfrm=png)
JORDAN x PSG Wmns Air Jordan 6 Retro Low "Iron Grey" | DZ4133-008 | light bone/magma orange/grey whit at solebox | MBCY
![JORDAN x PSG Wmns Air Jordan 6 Retro Low "Iron Grey" | DZ4133-008 | light bone/magma orange/grey whit at solebox | MBCY JORDAN x PSG Wmns Air Jordan 6 Retro Low "Iron Grey" | DZ4133-008 | light bone/magma orange/grey whit at solebox | MBCY](https://www.solebox.com/dw/image/v2/BDCB_PRD/on/demandware.static/-/Sites-solebox-master-de/default/dw936e6358/2227748_PS2.jpg?sw=450&sh=450&sm=fit&sfrm=png)