Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg?crop=0px%2C214px%2C2950px%2C1966px&resize=1620%2C1080)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
Puma Pele Brasil, made in West Germany Photo courtesy of Domey Picker | By Rudolf 'Rudi' Dassler | Facebook
![Hiroaki Konishi on Instagram: "Happy birthday Pelé! PUMA Pelé Mexico Made in West Germany https://maradonaboots.com/59-puma-pele-mexic… | Pelé, Puma sneaker, Puma Hiroaki Konishi on Instagram: "Happy birthday Pelé! PUMA Pelé Mexico Made in West Germany https://maradonaboots.com/59-puma-pele-mexic… | Pelé, Puma sneaker, Puma](https://i.pinimg.com/736x/0f/83/22/0f83229d47289fe0f8d23a780e34cb18.jpg)
Hiroaki Konishi on Instagram: "Happy birthday Pelé! PUMA Pelé Mexico Made in West Germany https://maradonaboots.com/59-puma-pele-mexic… | Pelé, Puma sneaker, Puma
![Puma Reflective Cruise Rider OQ Wn s Eggnog-Puma Reflective Silver-Cold Pink | FitforhealthShops | Puma Reflective Pele Brazil Puma Reflective Cruise Rider OQ Wn s Eggnog-Puma Reflective Silver-Cold Pink | FitforhealthShops | Puma Reflective Pele Brazil](https://www.sneakerfiles.com/wp-content/uploads/2008/12/puma-pele-brazil.jpg)
Puma Reflective Cruise Rider OQ Wn s Eggnog-Puma Reflective Silver-Cold Pink | FitforhealthShops | Puma Reflective Pele Brazil
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Vintage, Puma - Pele - Maracana, Football boots. | Zapatos de fútbol, Zapatillas de fútbol, Botines futbol Vintage, Puma - Pele - Maracana, Football boots. | Zapatos de fútbol, Zapatillas de fútbol, Botines futbol](https://i.pinimg.com/originals/32/5d/67/325d672dcc7f697ad9271878ee8a591a.jpg)